Virtutech, Inc., the leading provider of simulation-based solutions for software development and test, today announced the appointment of Greg Lund as vice president, Asia Pacific. In his role, Lund is responsible for running all operations in the Asia Pacific region, including sales and technical support. Lund has already established both the Tokyo office that will service Japan and the Singapore office that will service the rest of Asia. Virtutech’s move into Asia Pacific is part of the company’s expansion strategy to deliver the most advanced simulation-based test and development capabilities to meet growing global demand.
Greg Lund is a 20 year seasoned veteran in the software business with 15 years spent in Asia Pacific. Prior to joining Virtutech, Lund served as Managing Director for Rational Software for ASEAN and South Asia where he grew business 20-fold in four years and also expanded personnel from 2 to 65 across 6 countries. Lund has also served in engineering, consulting, marketing and sales roles with Pure-Atria, Computron and Legent.
“With Greg’s successful sales record at Rational and extensive regional experience in Asia Pacific, he provides a unique combination of skills, which will prove invaluable for Virtutech as we continue to penetrate new markets,” said John Lambert, president and CEO, Virtutech. “Our expansion into Asia Pacific signifies the next step in Virtutech’s infrastructure growth that will allow us to scale quickly to service our globally expanding customer base.”
“In my past experience working with software companies in Asia Pacific, I have realized first hand the critical need in that market for a new, comprehensive approach to embedded systems design that will lower project risk and improve the quality of software products,” said Lund. “With the simulation-based Simics platform, Virtutech provides the most forward-looking solution for embedded design to service software engineers and relieve the schedule pressure on semiconductor companies to provide completed silicon. I look forward to working with the experienced executive team at Virtutech to penetrate and grow new markets in Asia Pacific.”
Virtutech, Inc. is the leading provider of full-system simulation for advanced software development. Virtutech’s Simics is a revolutionary, award-winning simulator that provides a programmer-friendly environment for testing and debugging embedded software. Simics eliminates software developers’ dependence on test hardware and drives concurrent development, enabling its customers to lower capital expenditure, accelerate time to market and reduce project risk. Based on more than a decade of R&D and close collaboration with leading universities and systems vendors, Virtutech’s technology serves the needs of the world’s leading technology providers, including Cisco, EMC, Ericsson, Honeywell, IBM and Sun Microsystems. Virtutech is headquartered in San Jose, Calif.